ADOPTION OF PROGRAMMATIC
BUYING INTENT ACROSS ASIA IN
IS STRONG
MIGRATION FROM DIRECT BUYING
TO PROGRAMMATIC IS SLOW DUE
TO LACKING KNOW HOW
IMPORTANT FACTORS ARE DATA
DRIVEN BUYING, MEASUREMENT
AND CAMPAIGN OPTIMIZATION
THE RELIANCE ON OPEN
MARKETPLACE WILL REDUCE AS PMP
AND PG DEALS GAIN TRACTION
COVID-19 PANDEMIC ACCELERATES
GROWTH OF OVER-THE-TOP (OTT) &
CTV PROGRAMMATIC BUYING

Programmatic Trends and Challenges in Asia
Rubicon Project and Campaign Asia Survey 2020

MAADTECH PROGRAMMATIC

ABOUT US

Maadtech is an innovative Programmatic technologies integrator with deep industry knowledge and insights to help Marketers, Agencies and Publishers improve their campaign performance and inventory yield.

The company’s Programmatic 2.0 platform brings together the latest technology solutions to enable effective and painless adoption of programmatic advertising in display and social media across Asia.

Founded by a team of veteran ad agency, media and datatech professionals and industry partners since 2019.

OUR VISION

To lead the industry evolution in Asia via glocalization of standards and technologies to advance adoption of Programmatic 2.0 marketing and advertising best practices.

PROGRAMMATIC ADVERTISING

Global Programmatic Ad Spend exceeded USD 100B in 2019. Asia accounts for under USD 30B. Imagine the bullish market potential and opportunities when the frontiers of CTV, DOOH, Wearables and IoT become mainstreams with the gradual 5G roll out…

Programmatic Chart Label
Programmatic Chart

70% of Global Digital Media is traded Programmatically at USD 100B today and will continue to grow to USD150B by 2022. Currently US and UK ratio is 87% and 82% respectively. China, including most Asian countries are only trading at the 30% level.

Source: Zenith Media and Other Industry Reports

PROGRAMMATIC MARKETING

Maadtech’s view of the Best Practice Model ©

OUR SERVICES

Maadtech Services

TECHNOLOGY PARTNERS

Maadtech welcomes joint marketing and reseller partnership opportunities with global adtech martech developers and vendors.

OUR TEAM

Raymond Yiu
Wilson Chan
Benjamin Wong
Alex Kaplan
Oliver Springate
Angela Chan

NEWS & ANNOUNCEMENTS

20 October 2020

Maadtech formally launches Programmatic 2.0 Platform

Maadtech announced the successful launch of their Programmatic 2.0 Platform solutions in Hong Kong which promises advance adtech features and campaign performance optimizations….(Read more)

01 November 2020

Commercial Radio Hong Kong partners with Maadtech and others to launch Asia’s first Programmatic 2.0 Audience Extension package

Commercial Radio Hong Kong announced the launch of their ‘Rich Premium Audience Extension Advertising Package’…This new product is the first in Hong Kong incorporating the latest digital campaign features and programmatic 2.0 ad technologies to significantly improve our advertisers’ campaign performance and cost effectiveness with high impact Rich Media formats and Super Premium Inventory (Read more) (Download product Brochure)

08 November 2020

Maadtech wins high impact creative ad formats CMP and DCO appointments

Maadtech Programmatic announced the recent appointments by award winning CMP/DCO technology firm Adzymic Singapore to be regional reseller. Sublime, the global leader in high impact creative experience also announced their partnership with Madtechin 3 Asian markets including Hong Kong, Taiwan and Thailand… (Read more)

CONTACT US

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    Maadtech Programmatic Asia Limited

    Hong Kong Headquarters:
    L11-11/F, Kwun Tong Industrial Centre, Block 4, Kwun Tong, Hong Kong SAR
    +852 94946699
    management@maadtech.global

    Thailand ASEAN Hub Office:
    39/1 Soi 45 Chalem Prakait, Prawet,
    Bangkok 10250, Thailand
    +6686 8866228
    management@maadtech.global

    Global Network presence in
    Hong Kong | Bangkok | Manila | Taipei | London