Today, Global Digital Media is traded programmatically at around USD 100 Billion* and will continue to grow to USD 150 Billion by 2022. Currently the US and UK adoption rate is at 87% and 82% respectively.
(Source: Zenith/Pubmatic 2019)
However, China and including most Asian countries are only trading at estimated 30% level or under.
The 5G roll out will further accelerate a bullish ad market when the final media frontiers of DOOH, CTV-OTT, wearables and IoT become mainstream and accessible.