Home2021-01-15T15:23:23+00:00

MAADTECH PROGRAMMATIC

CUTTING-EDGE MARKETING AND ADVERTISING TECHNOLOGIES FROM VIRTUAL TO REALITY

Adoption of programmatic buying intent accross
Asia in general is strong
Migration from direct buying to programmatic
is slow due to lacking know how
Important factors are data drive buying
measurement and campaign optimization
The reliance on open marketplace will reduce as
PMP and PG deals gain traction
COVID-19 pandemic accelerates growth of
Over-the-top (OTT)& CTV Programmatic Buying
Programmatic Trends and Challenges in Asia
Rubicon Project and Campaign Asia Survey 2020

About Us

Maadtech Programmatic Asia Limited is a programmatic marketing
and advertising technology integrator, and industry
solutions developer.

We offer deep industry knowledge and insights to help Marketers,
Agencies and Publishers improve their campaign performance
and inventory yield.

Our Programmatic 2.0 platform brings together the latest
technology solutions to enable effective and painless adoption
of programmatic advertising in display and social media.

Our Vision

To lead the marketing industry evolution in Asia via glocalization
of standards and advance technology application to promote Programmatic 2.0 adoption and data driven marketing best practices.

Programmatic Advertising

A New Beginning

Today, Global Digital Media is traded programmatically at around USD 100 Billion* and will continue to grow to USD 150 Billion by 2022. Currently the US and UK adoption rate is at 87% and 82% respectively.
(Source: Zenith/Pubmatic 2019)

However, China and including most Asian countries are only trading at estimated 30% level or under.

The 5G roll out will further accelerate a bullish ad market when the final media frontiers of DOOH, CTV-OTT, wearables and IoT become mainstream and accessible.

Programmatic Marketing

New Best Practice

Programmatic Marketing
"Look Alike" Wilson

Our Team

Ramond Yiu

Raymond Yiu

Executive Director

Wilson Chan

Wilson Chan

Executive Director

Benjamin Wong

Benjamin Wong

Technology Advisor/
Chief Data Scientist

Alex Kaplan

Alex Kaplan

Programmatic Partner
ASIA

Oliver Springate

Oliver Springate

Programmatic Partner
UK/EU

Angela Chan

Angela Chan

Director/CFO

Alan Kan

Alan Kan

Management Partner

Henry Wong

Henry Wong

Management Partner

Technology Partners

Our Services

Digital Business Strategy

Consulting Services to support
general clients to achieve Digital
Business Transformation

Advertising

Programmatic 2.0
Advertising

Managed Services to support
advertisers and agencies to
adopt Progmmatic 2.0.

Social Media Extension

Social Media Extension

Managed Services to support
marketers to supercharge
Social Media Advertising.

Public Revenue Ooptimization

Publisher Revenue
Optimization

Partnerships to support publishers
& SSPs to optimize inventory
yield.

News and Announcement

Contact Us

Hong Kong Headquarters:

L11-11/F, Kwun Tong Industrial Centre, Block 4, Kwun Tong, Hong Kong SAR
+852 94946699
management@maadtech.global

Thailand ASEAN Hub Office:

39/1 Soi 45 Chalem Prakait, Prawet, Bangkok 10250, Thailand
+6686 8866228

Global Network presence in
Hong Kong | Bangkok | Manila | Taipei | London

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    * Free Consultation offer limited to a first come first serve basis for 10 new sign up clients each month until 30 March 2021.
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