Maadtech Programmatic, an adtech and martech solutions developer announced the launch of their Programmatic 2.0 advertising solutions in Hong Kong and Thailand markets which promise the latest technology features and campaign performance optimization.
The solutions integrate their in-house DMP-CDP data technology as well as the latest rich media and campaign optimization tools made available through global partnerships with Adzymic Singapore, Sublime Paris and others.
‘Our solution is not only about technology and features’, says Wilson Chan, Executive Director of Maadtech Programmatic. ‘Our mission is to help Asian marketers and advertisers to adopt Programmatic best practices and remain competitive globally, which we are very much behind the western markets in this field.’
‘We also foresee the coming of a golden era for Programmatic trading driven by 5G rollout which will likely lift the Programmatic ad spend in Asia from currently USD30 Billion to over USD 50 Billion by 2025 accordingly to latest industry forecasts.’
‘Our solution is available under three main product groups, namely Programmatic 2.0 for Display Advertising, Programmatic 2.0 Booster Extension for Social Media, and Publisher Revenue Optimization Partnership Programs.’
‘We are currently in development of a client CDP platform solution which will complement our existing products and offer marketers a truly data driven Programmatic Marketing ‘end-to-end’ solution starting from zero base. We aim to launch this later in the year regionally across Asian markets.
Maadtech Programmatic is founded in 2019 by Wilson Chan, a veteran ad agency executive, Ramond Yiu, former marketing head of leading broadcast and OOH media companies in Hong Kong, and Benjamin Wong, a data scientist and doctorate researcher who is also a former Google Analytics trainer.
About Maadtech (http://maadtech.global):
Maadtech Programmatic Asia Limited is an innovative Programmatic technologies integrator with deep industry knowledge and insights to support Marketers, Agencies and Publishers to improve their campaign performance and inventory yield.
The company’s Programmatic 2.0 platform and solutions bring together the latest adtech and martech seamlessly under one roof to enable effective and painless adoption of programmatic advertising in display, social media and other channels.