Programmatic Trends and Challenges in Asia
Rubicon Project and Campaign Asia Survey 2020
MAADTECH PROGRAMMATIC
ABOUT US
Maadtech is an innovative Programmatic technologies integrator with deep industry knowledge and insights to help Marketers, Agencies and Publishers improve their campaign performance and inventory yield.
The company’s Programmatic 2.0 platform brings together the latest technology solutions to enable effective and painless adoption of programmatic advertising in display and social media across Asia.
Founded by a team of veteran ad agency, media and datatech professionals and industry partners since 2019.
OUR VISION
To lead the industry evolution in Asia via glocalization of standards and technologies to advance adoption of Programmatic 2.0 marketing and advertising best practices.
PROGRAMMATIC ADVERTISING
Global Programmatic Ad Spend exceeded USD 100B in 2019. Asia accounts for under USD 30B. Imagine the bullish market potential and opportunities when the frontiers of CTV, DOOH, Wearables and IoT become mainstreams with the gradual 5G roll out…
70% of Global Digital Media is traded Programmatically at USD 100B today and will continue to grow to USD150B by 2022. Currently US and UK ratio is 87% and 82% respectively. China, including most Asian countries are only trading at the 30% level.
Source: Zenith Media and Other Industry Reports
PROGRAMMATIC MARKETING
Maadtech’s view of the Best Practice Model ©
OUR SERVICES
TECHNOLOGY PARTNERS
Maadtech welcomes joint marketing and reseller partnership opportunities with global adtech martech developers and vendors.
OUR TEAM
NEWS & ANNOUNCEMENTS
20 October 2020
Maadtech formally launches Programmatic 2.0 Platform
Maadtech announced the successful launch of their Programmatic 2.0 Platform solutions in Hong Kong which promises advance adtech features and campaign performance optimizations….(Read more)
01 November 2020
Commercial Radio Hong Kong partners with Maadtech and others to launch Asia’s first Programmatic 2.0 Audience Extension package
Commercial Radio Hong Kong announced the launch of their ‘Rich Premium Audience Extension Advertising Package’…This new product is the first in Hong Kong incorporating the latest digital campaign features and programmatic 2.0 ad technologies to significantly improve our advertisers’ campaign performance and cost effectiveness with high impact Rich Media formats and Super Premium Inventory (Read more) (Download product Brochure)
08 November 2020
Maadtech wins high impact creative ad formats CMP and DCO appointments
Maadtech Programmatic announced the recent appointments by award winning CMP/DCO technology firm Adzymic Singapore to be regional reseller. Sublime, the global leader in high impact creative experience also announced their partnership with Madtechin 3 Asian markets including Hong Kong, Taiwan and Thailand… (Read more)
CONTACT US
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Maadtech Programmatic Asia Limited
Hong Kong Headquarters:
L11-11/F, Kwun Tong Industrial Centre, Block 4, Kwun Tong, Hong Kong SAR
+852 94946699
management@maadtech.global
Thailand ASEAN Hub Office:
39/1 Soi 45 Chalem Prakait, Prawet,
Bangkok 10250, Thailand
+6686 8866228
management@maadtech.global
Global Network presence in
Hong Kong | Bangkok | Manila | Taipei | London
